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Special One Time Offer - Just $37: Our 12 month photography marketing calendar shows you the activities I do to find boutique clients and when I do them. Regularly $97. Get it now for $37! 67% of our most successful students upgrade their order.
Create a brand that customers WANT to pay more for and that keeps them coming back to you, even though other photography businesses are charging much less.
Sell a product that LITERALLY can’t be copied by ANYONE, and that will take you out of the price wars with competitors completely.
Work FEWER hours, take on FEWER customers, but make MORE than enough money to pay your bills.
Build a thriving photography business that is all that you hoped for when you quit your old job.
You might not be there right now, and that’s ok. Trust me, I get it.
I was ready to go back to my 9-5 ad agency job and accept that a photography business wasn’t in the cards for me.
Does that sound familiar? Is that why you’re here?
My name is Sarah Petty, owner of Sarah Petty Photography and the co-author of the book “Worth Every Penny”.
I started my photography businesses as a hobby.
I didn’t need photography to pay the bills because I had another job.
But then I got pregnant…with TWINS.
And after a rocky pregnancy, I realized I didn’t want to work their lives away for someone else’s dreams.
So I decided to quit my ad agency gig.
And try to replace my salary with photography sessions.
But before long, I was working too much, charging too little and never seeing my kids….all because of “head trash” that told me:
I wasn’t a REAL photographer!
I had to compete on PRICE.
No one would EVER pay top dollar for my work!
I’d left a stable job as a Director of Marketing at an ad agency when my twins were born, because I knew in my heart that family time was more important to me than climbing the corporate ladder.
But there I was.
- Working more hours than I did before.
- Missing my kids and my husband like CRAZY.
- And not making NEARLY enough money to make it all worth it. (There’s not enough money in the world to be worth not seeing my kid, anyway.)
And then it hit me - I’m really GOOD at marketing.
I’ve spearheaded successful marketing campaigns for some of the biggest brands in the world, like Coca-Cola!!
If I could use the power of marketing to get my clients booked, I could do it for myself, too!
So I developed a radically different way to run a photography business!
In my book Worth Every Penny, I’ll show you how to leave your head trash on the curb and focus on offering wall portraits …no more digital files for a couple hundred bucks.
- Which leads to fewer hours away from your family…
- Drastically MORE income …
- And more fulfillment with a career you TRULY love!
I call it the Boutique Business Model
Does this sound like what you’re doing now?
Trying to get as many clients as possible
Spending countless hours shooting and editing 100s of pictures
Delivering digital files for your clients to post on social media, make their own holiday cards or do whatever they want with
Walking away with less money per hour than you’d make at Taco Bell
That’s not what you imagined when you started out as a photographer, is it?
When you transition into a boutique model, everything I just listed above is turned on its head.
You work with fewer (but better) clients
You do fewer (but more profitable) sessions
You deliver high-quality professional WALL ART that literally brings your clients to tears! (It’s true!)
You walk away with orders of at least $1,000!
In Worth Every Penny, I share thirteen secrets that are PROVEN to help your photography business take off.
Here’s a sneak peek at what you’ll find inside your FREE copy of this book:
Secret #1: The best way to find out what your current brand is, how to know if it needs to be changed, and what you MUST know to attract the right kind of customers.
Secret #2: How to create standards that build a brand that customers will happily pay more for.
Secret #3: The THREE questions to ask yourself before you rebrand (and the ONLY reason that you should really do it)
Secret #4: How to find and use the secret ingredient in your business that can’t be copied by ANYONE.
Secret #5: The game plan that will prevent ANY DISCOUNTERS from competing with you (they truly just can’t keep up)
Secret #6: SIX key steps to hiring the right people to support your business, so you can worry about growing it.
Secret #7: What to do when you make a mistake (and it’s your fault) and why it will make your customers like you MORE.
Secret #8: The Key to IGNORING the price wars in the photography world, and what happens to businesses that find themselves in one.
Secret #9: Three types of pricing that you should NEVER use for your services, (and the ONE you SHOULD)
Secret #10: The TRUTH about Price-Sensitive Buyers and the ALTERNATIVE to discounts that will TRIPLE your profit.
Secret #11: How to get people to notice your marketing (and how to avoid the disconnect)
Secret #12: Eight PROVEN ways to build your little black book and your business at the same time.
Secret #13: Why you’ll never be like Geico, the marketing techniques that aren’t worth it, and the RIGHT way to reach the people you want.
And much more!!!
If you’ve read this far, that’s a sign….
A sign that you’re ready for a better way to do business.
That you’re tired of struggling.
That you’re tired of being tired!
(because you work too dang much for so little in return)!!!
And it’s time to take action because you are READY TO TAKE CHARGE OF YOUR CAREER and YOUR LIFE!
The sooner I ship my book right to your doorstep - FOR FREE - the sooner you can finally find out why you are Worth Every Penny as a boutique photographer!
Like I mentioned before, this book is free. All I ask is that you help me cover the shipping and handling cost, and we'll send it anywhere in the world! If you would prefer to listen to the audiobook, I’d be happy to send you that instead for a small fee!